Somany Ceramics expands retail footprint in southern and western markets
By Nabamita Chatterjee | Vjmedia Works | March 30, 2017
With the launch of this store in Hyderabad, the company continues with its strategic growth plan this year by launching more than 200 stores across the country by end of 2017
Somany Ceramics Limited, one of the leading players in the Indian ceramic industry, recently expanded its retail footprint in Hyderabad and Mumbai. Conveniently located at V L Marketing, near Aramgarh Railway Bridge, Hyderabad, the exclusive showroom was inaugurated by Sanjay Kalra, President – Sales & Marketing, Somany Ceramics Limited. In west, their state-of-the-art exclusive showroom at Borivali West, named Shah Decor is strategically located in the heart of suburban Mumbai.
Both the showroom offers the entire range of premium tiles, sanitaryware and bathroom fittings to the urbane customers in the city. Somany Ceramics is confident of the store’s resounding success as recent reports forecast that the real estate market will be steady owing to the rapid influx of expats and young working professionals due to the growing IT industry and improvement in infrastructure leading to increased connectivity inside the Hyderbad city. The Mumbai showroom boasts of the brand's top offerings and is designed with an open floor plan to help consumers to easily navigate and find desired products across various categories. It provides the brand with an increased proximity to end consumers, as well as commercial and professional consumers of Suburban Mumbai.
Speaking on the retail expansions, Sanjay Kalra, President – Sales & Marketing, Somany Ceramics Limited, said, “Telangana is a significant city for us as we have witnessed a considerable growth in demand from this region. With the launch of this showroom, we will further strengthen our position and cater to the discerning needs to the customers by offering an extensive range of tiles, sanitaryware and bath fittings. With growing base of the IT industry and government initiatives such as the impending Goods and Services Tax (GST) Bill, we anticipate a high growth for the real-estate sector and by extension the ceramics industry in the region.”
On the Mumbai launch Sanjay said, “We are delighted to achieve yet another milestone in our growth story with the inauguration of our exclusive showroom in Mumbai. Our growing network marks the increasing confidence that our customers and our investors have in the brand. We have an exciting year ahead of us as we are poised to launch several innovative new products across markets in India.” He further added, “Suburban Mumbai is an important market for us as this part has witnessed a substantial rise of real estate projects. With the inauguration of this showroom, we aim to further strengthen our foothold in the area and capitalise on the growing demand for quality ceramic products and bathroom fittings.”
He further added, “Now with more than 10,000 plus touch points, we have created a well-consolidated network for our consumers and are continuously looking out to expand. This reflects our commitment to offer modern and aspirational products to our customers across India.”