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Splash India appoints Abhinav Zutshi as COO

By Chanda Kumar | Vjmedia Works | July 24, 2017

Abhinav Zutshi will play a pivotal role in establishing growth and expansion plans for the brand operations across the country.

Abhinav Zutshi joins Splash Fashions, Middle East’s largest fast-fashion retailer as the COO for Splash India. Abhinav brings with him an in-depth knowledge of the diverse segments of the retail sector. He holds an extensive experience of 15 years in retail, distribution, buying, merchandising, and brand management.


Abhinav Zutshi will play a pivotal role in establishing growth and expansion plans for the brand operations across the country. With his strategic skills and deep understanding of customer insights, he will launch initiatives to deliver superior brand and customer experiences across all consumer touch points.


Abhinav joins Splash Fashion after serving as Business Head, Madura Fashion (Aditya Birla Fashion & Retail Ltd.) Zutshi has worked with several retail brands such as Forever 21, Jack & Jones, Ed Hardy, Adolfo Dominguez, amongst others. During his career he has overseen significant revenue growth and geographic expansion of the retail business. He has acquired extensive knowledge and experience in managing one of the top business houses in India, Sahara and heading their luxury business foray. He has played a key role designing business strategy for luxury retail sector.


Zutshi’s business acumen, creative ingenuity, commercial understanding and vast experience of leading lifestyle brands will facilitate Splash’s global vision in India.

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