Styletag.com to also reach tier II & III audience
By VJ Media Bureau | Vjmedia Works | June 19, 2013
The online fashion destination from the house of ffolio, which offers designer merchandise plans to grow its network and reach out to tier II and III cities across India.
Styletags' target audience is mass-affluent, where the fashion portal has reached out to all the metros and mini-metros including Tier II and III cities as they believe it is required to be seen in places where people don't have access to multiple designers and fresh design sensibilities.
A pioneer in the Indian fashion industry, ffolio has, over the years, etched a niche and carved a unique identity for itself in the luxury retail industry and is a name to reckon with today. With the same genealogy, ffolio has been synonymous with some of the finest couturiers and craftsmen from the sub-continent, including Rohit Bal, Manish Arora, JJ Valaya, Rina Dhaka, AnamikaKhanna, Tarun Tahiliani, Raghavendra Rathore and many more, a legend that Styletag.com is endeavouring to carry forward.
In terms of future plans, the focus will be to grow Styletag hereafter while maintaining ffolio's independent brand identity as well.