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Advertisement to also reach tier II & III audience

By VJ Media Bureau | Vjmedia Works | June 19, 2013

The online fashion destination from the house of ffolio, which offers designer merchandise plans to grow its network and reach out to tier II and III cities across India.

Sanjay and Yashodhara Shroff, the promoters of ffolio, one of the first multi-designer retail stores in India recently launched Styletag, an online fashion portal. Styletag is positioned uniquely between pure designer wear portals where volumes are very small and branded players , where margins are very small. Through a rigorous curation process, Styletag aggregates and offers to its customers unique merchandise assortment that is not mass produced, hence maintaining exclusivity.
Styletags' target audience is mass-affluent, where the fashion portal has reached out to all the metros and mini-metros including Tier II and III cities as they believe it is required to be seen in places where people don't have access to multiple designers and fresh design sensibilities.
A pioneer in the Indian fashion industry, ffolio has, over the years, etched a niche and carved a unique identity for itself in the luxury retail industry and is a name to reckon with today. With the same genealogy, ffolio has been synonymous with some of the finest couturiers and craftsmen from the sub-continent, including Rohit Bal, Manish Arora, JJ Valaya, Rina Dhaka, AnamikaKhanna, Tarun Tahiliani, Raghavendra Rathore and many more, a legend that is endeavouring to carry forward.
In terms of future plans, the focus will be to grow Styletag hereafter while maintaining ffolio's independent brand identity as well.


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