BytePe launches ‘Zero Cost Store’ adding new premium brands to its marketplace
By Retail4Growth Bureau | June 17, 2026
The Zero Cost Store is a curated marketplace for technology and lifestyle products sourced directly from brands, offering everything on No Cost EMI across premium names including Dyson, Marshall, EDT, Mokobara, Pro Touch and more.
BytePe, a new-age consumer-tech platform for premium smartphones and gadgets, has announced the launch of its ‘Zero Cost Store’, bringing together No Cost EMI and Cardless EMI options under a single, simplified shopping experience. As part of the expansion, the company has also onboarded several premium brands, including Dyson, Marshall, Mokobara, EDT, and Protouch, further diversifying its product portfolio beyond smartphones.
Through the Zero Cost Store, consumers can now access a wider range of premium products with flexible payment options designed to reduce upfront financial barriers and improve affordability.
The initiative comes at a time when consumer aspirations for premium products are rising, while the sheer volume of choices available online often makes product discovery more challenging. Through its curated marketplace approach, BytePe helps consumers discover genuine technology and lifestyle products sourced directly from brands, eliminating the need to sift through thousands of search results. Combined with No Cost EMI and Cardless EMI options, the platform aims to make premium products more accessible, convenient, and affordable for a wider segment of Indian consumers, including those without access to traditional credit cards.
Jayant Jha, Founder & CEO, BytePe, said, “Indian consumers today are more aspirational than ever before, but they are also becoming increasingly conscious about how they spend and finance their purchases. At BytePe, we believe access to premium products should not be limited by traditional payment barriers. The launch of our Zero Cost Store reflects our vision of creating a more inclusive and flexible commerce ecosystem where consumers can choose how they access and pay for the products they want.”
With the launch of the Zero Cost Store, BytePe further strengthens its position as a technology-first, credit-enabled commerce platform, enabling consumers to access premium products through greater flexibility, convenience and choice.
