Villeroy & Boch tableware store launched in Kolkata

V&B Lifestyle India has recently opened its third store in India, in Quest Mall, Kolkata. The new store is located on the ground floor of the mall and is dedicated exclusively to luxury brands. It is based on the latest generation of premium flagship stores in Europe, with a lifestyle-oriented product presentation, helping create and visualise table-settings based on individual needs.

At the store, customers are able to experience the premium range of Villeroy & Boch tableware products for the perfectly laid table and elegant home accessories. Each display, complete with table settings and promotional materials, has a story to tell. All tableware collections are made of premium bone porcelain and meet the tastes of different consumer needs. The classic, metropolitan and country styles of the series and products are suited for all occasions, from a formal dinner to a contemporary breakfast.

The brand plans to open 16 stores across the country in next four years. V&B Lifestyle India is a 50:50 JV between Villeroy & Boch AG and Genesis Luxury Fashion. With its headquarters in Mettlach, Germany, Villeroy & Boch was once founded in 1748 in the French region of Lorraine and today is represented in 125 countries around the world.