VM&RD and Arrow Digital host Sign Power in Mumbai to highlight new-age application of digital printing in retail
Vjmedia Works | April 26, 2017
The special meet focused on the new-age application of DIGITAL PRINTING on signage and graphics in retail environments The event was attended by brands, retailers, print and sign makers.
VM&RD and Arrow Digital jointly held "SIGN POWER", a special meet focused on the new-age application of DIGITAL PRINTING on signage and graphics in retail environments at Hotel Renaissance, Powai, Mumbai yesterday. Bringing digital printers, brands and retailers on one platform, Sign Power began with the welcome address by Sam Patel, MD, Arrow Digital, which was followed by session with Vishal Kapoor, Chief Design Officer, Future Group to talk on the role of graphics to enhance visual sensibilities of new-age shoppers in a retail environment.
Ashish Deshpande, Co-founder and Director, Elephant Design, narrated crital factors that are influencing in-store graphic design today. While Sumit Chaplot, Head Merchandising, Loreal, spoke in length about how in-store graphics create an engaging environment specially for beauty brands.
The show concluded with presentations from Paul Cripps, VP, EFI – EMEA, Bernard Sun, Regional Director, Massivit 3D and Petra Ziegler, Application Engineer Display, Technical Services and 3A Composites GmbH on their new offerings in digital printing and materials.