W & Aurelia unveils their first store in Ajmer
By Retail4Growth Team | June 12, 2019
Spread over 870 square feet, the new store is strategically located at Jaipur road to provide an experiential treat to customers, while shopping.
TCNS Clothing, recently opened its first combined store in Ajmer. The store features clothing from W and Aurelia brands, under one roof, for the very first time. To enhance consumer experience, the store has Aurelia’s collection on one side and W’s collection on the other side of the store.
With this launch, both the brands expand their footprint in one of India’s major shopping destination. TCNS Clothing is India’s leading women’s branded apparel company which retails W as well as Aurelia. Spread over 870 square feet, the new store is strategically located at Jaipur road, a premium shopping destination, to provide an experiential treat to customers, while shopping.
One part of the store displays the collection of W and the other part of the store exhibits the collection of Aurelia, thus providing a complete wardrobe solution for women.
TCNS is expanding its geographic presence to cater to the demands of its loyal customer base. The combined store adopts a unified communication style for the brand, reinforcing brand authenticity, enabling a seamless customer journey at the store.
Kicking off its IPO last year, TCNS Clothing, owner of women-centric apparel brands ‘W’, Aurelia and the latest addition, Wishful, has come a long way. The brand attributes its success to a successful retail model and product genre. Retail4Growth speaks to Anant Daga, Managing Director, TCNS Clothing, on the company’s journey that culminated in a strong portfolio of 500+ exclusive stores and thousands of SISs.