Zoya’s glittering new retail presence in Delhi
By Retail4Growth Team | January 28, 2019
Zoya, the diamond boutique from the House of Tata, has officially reopened its flagship store at South Extension in New Delhi, which is spread across 4600 square feet.
Zoya, the diamond boutique from the House of Tata, has officially reopened its flagship store in New Delhi. Located in the iconic South Extension neighbourhood, the new boutique is spread across 4600 square feet. The boutique is designed as a minimalist gallery of fine art and positioned as a showcase of Zoya’s rare masterpieces.
With three floors in Zoya’s signature tones of mushroom, champagne and orange, the store opens onto the ground floor housing its newer collections. A wide staircase or elevator leads to the basement unveiling a gallery of Zoya’s most iconic pieces. The first floor stocks Zoya’s fine collections with an exclusive presentation of high value jewellery.
The products draw inspiration from varied cultures such as Awadh, Rajputana or the Romanov era, besides destinations like Banaras, Kashmir, Italy, Paris, Greece and Spain, which is reflected in the store design. The showcasing of jewellery with storytelling, visual merchandising, and varied lighting enhances the intricacy and beauty of each piece. Panels and partitions have been created by local artisans to tell the Zoya story, and clean, uncluttered lines and display units, showcase the treasures of this exclusive gallery of fine design. Privacy, customisation and luxury are the essential highlights of the store.
Says CK Venkatraman, CEO, Jewellery Division, Titan Company, “Zoya is a home-grown luxury brand, with an Indian heart and an eye on the world. It holds a cherished spot in the Titan story. With the aesthetic value of unique design and refined craftsmanship becoming sought after benchmarks of selection, we see great potential in Zoya’s growth. Delhi has always been a very important market for all of Titan’s jewellery brands, and we are delighted to offer our customers this beautiful new space to explore Zoya’s splendid treasures.”
Designer Gauri Khan, who was the guest of honour for the store launch evening said, “Zoya’s products are very artistic. They are thoughtfully designed and meticulously crafted. This attention to detail and commitment to quality is similar to my own approach to design. I am happy to be here for the opening of Zoya’s new boutique in Delhi.”
Positioned as TBZ-The Original, the Bangalore store is the 41st outlet of the jewellery retailer across 29 cities