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Avery Dennison introduces new MPI 3800 film for indoor & outdoor short term promotions in india

By Nabamita Chatterjee | Vjmedia Works | June 02, 2017

This product can help in short term promotional applications such as exhibitions, point of sales, shopping mall and offices as well as indoor and outdoor wall advertising.

Avery Dennison recently introduced a brand new gloss white vinyl film, MPI 3800 in India, designed for use in a wide range of short term promotional applications in indoors and outdoors. “This new product will appeal to brand and real estate owners who need to install and remove promotional materials quickly and frequently – such as for campaign needs or festive occasions,” said Shamrendra Kumar, business head, Graphics Solutions, South Asia and East & West Africa, Avery Dennison. “The new MPI 3800 film is able to deliver vibrant and sharp images on a wide range of substrate. It comes with a clear adhesive and is particularly suited for customers involved in short term promotional applications such as exhibitions, point of sales, shopping mall and offices as well as indoor and outdoor wall advertising,” he adds.

This film is the latest addition to Avery Dennison’s extensive digital print portfolio of solutions for the fast-paced advertising industry. Printable across a wide range of digital printing platforms, the Avery Dennison MPI 3800 boasts of lay-flatness and the film’s 80 micron thickness ensures ease of handling and application by installers. Additionally, its PE-coated liner provides conversion efficiency. These features translate into greater efficiency for installers and faster turnaround times in between installation jobs which is a critical factor for short term promotional applications. This new product is compatible with a multitude of digital print platforms currently available in the market including latex, eco-solvent, solvent and UV curable ink.

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