Purform to soon launch interactive mannequins in India
By Payal Gulati | January 16, 2020
The new mannequins are made of low linear density polyethylene (lldpe) and are amongst the most durable mannequins in the world today.
Purform Mannequins, owned by the Purdy family of New Zealand which has been in the mannequin business for 7 decades, will soon be launching its new range of male and female interactive mannequins to the Indian market. The new range is expected to be launched in mid-February.
Purform made its foray into the Indian market in 2008 when it brought in the technology and moulds into India and made the country as its global manufacturing hub.
Talking about the features of the new mannequins, Sanjeev Magon, Partner, Jambudweep Impex (sole distributors of Purform mannequins for the Indian market), said, “As with the existing range, the new mannequins are made of low linear density polyethylene (lldpe) and are amongst the most durable mannequins in the world today. Besides their durability, they have other unique features that set them apart. The entire mannequin range is fitted with magnetic arms which makes draping the garments a very smooth experience without having to struggle to assemble or dismantle the mannequins. Another huge benefit of these mannequins is that they are “recyclable” which makes them environment-friendly, a need of the times that we live in.”
“Today when each one of us is looking for sustainable and eco-friendly products, Purform mannequins fit the bill perfectly. Besides, the mannequins are unbreakable, washable, no chipping and are light in weight that makes them user-friendly. Being unbreakable gives Purform mannequins the edge as they can be transported to any place without any fear of them getting damaged either in transit or during usage at the stores,” he added.
This range will be on display at In-Store Asia to be held in April 2020 at their stall.