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Big Bazaar

By VJ Media Works Team | January 14, 2013

The facade design leverages to adapting to our new 'avatar'. The facade induces freshness and vibrancy.



The Big Bazaar at Lower Parel is one of the first stores in Mumbai. It is frequented by a large number of loyal customers for a decade. One major challenge for the retail brand was to ensure that it retains its legacy of being the 'anchor'- centre point  of the mill compound and yet refresh its identity in line with being 'Nayee India Ka Bazaar'.
The facade design leverages to adapting to our new 'avatar'. The facade induces freshness and vibrancy. The design ensured the use of architectural elements which represent  the ethos of the compound while communicating Big Bazaar's facets.
Tags : Big Bazaar
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