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Chivas Regal

By Dipanjan Mukherjee | April 21, 2013

Mission Xcellence creates innovative signage with the use of mirrors for Chivas Regal at Jubilee Stores, Park Street, Kolkata

Inspired from the brand's visuals, Chivas Regal made an interesting mark through its signage in Jubilee Stores at Park Street, Kolkata, based on the mirror effect. Mission Xcellence installed this single innovation by converting the challenges into an opportunity. With the vision to create something new beyond using typical flex and ACP, the mirror as a material has been selected. The size of the visual is 8ft(width)x5ft(height) giving a 3D effect which has helped the ocular to transform into a real life element. The signage has been created with a combination of both side & back lit Chivas Regal bottle, 6-8 strips of mirror for giving the effect of reflection, strips of acrylic sheets for the effect of layers in 3D, few prints and LED for lighting effect. The challenge was to find the exact angle to place the mirrors and execution of the project within a short time span of two weeks.
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