Habios opens its first experience centre in Delhi

Reddwood Retail Pvt Ltd, New Delhi-based wood designing firm, has opened the first experience center of their kids’ furniture brand, Habios at New Delhi’s popular furniture market Sultanpur. Spread across 6000 sq ft, the store features furniture and soft furnishing range for kids, aged between 0 to 17 years. Habios plans to open more experience centers as well as smaller stores spanning across 1500-2000 sq ft in major metros. In the online space, the brand is currently retailing via Amazon.

Talking to Retail4growth, Ambalika Chaudhuri, Director, Reddwood Retail, explained, “This is a novel concept that we have introduced in the furniture market in India. In my knowledge, no other brand is solely focusing on this category. Our immediate expansion plan will take the brand to cities like Bangalore and Mumbai before reaching other metros. While all major metros will have experience center spanning across 5000-6000 sq ft, we also plan to open smaller stores in these cities. We also plan to be present in seasonal pop-ups and SISs. However, being essentially a furniture brand, we have to justify our presence in format as small as SIS. Therefore, our soft furnishings are slated to first go in SIS format before we introduce our furniture range in this format.”