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IOCL pilots dynamic signage in NOIDA

By Satarupa Chakraborty | November 02, 2017

IOCL’s dynamic signage uses flex board with animation programming at the back to give a look of a LED signage.

IOCL’s dynamic signage uses flex board with animation programming at the back to give a look of a LED signage.

Indian oil Corporation Ltd (IOCL) has recently unveiled dynamic signage for its company-owned retail station at gaur Chowk NOIDA. The signage has been executed by Delhi-based signage manufacturing company Brandlights.

Talking to Retail4growth, Gaurav Bawa, Vice President, Business Development (New product Innovations), Brandlights, explained, “The dynamic signage is a prototype of IOCL’s new dynamic signage which is to be executed at all company-owned IOCL outlets in the region soon. We are also looking at replication in regions other than north only. The signage uses flex board with cutouts with animation programming on the back. This has been executed in 2 sizes – 16”X8” and 12”X6”. This is a good option for brands for brands who are looking at dynamic signage with no need of branding in the entire area.”

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