It’s all about fun & organic fashion at Zalza Teens’ new store
By Retail4Growth Team | July 01, 2019
Spread across 760 sqft, the design scheme of the new store is defined in a palette of wood, fabric panels, and pop colors to create a visually engaging store environment.
Zalza Teens, positioned as the affordable, organic fashion brand for teens and kids, has recently opened its first store in Bangalore. Designed by Bangalore-based company, Four Dimensions Retail Design, the store design scheme is conceptualized around the ethos of ‘presenting organic fashion in a fun way’.
Spread across 760 sqft, the design scheme of the new store is defined in a palette of wood, fabric panels, and pop colors to create a visually engaging store environment. Installations like the ‘fun cotton tree’, the ‘kaleidoscopic cotton fabric wall’ and the ‘brand speak wall’ present a compelling narration of the brand story and instagrammable opportunities in the store for its young visitors.
Overall, the store design and visual merchandising elements come together to deliver a fun and differentiated brand experience of Zalza for the young organic clothing fashionistas, according to the design company.
Read the full detailed report on the design of Zalza Teens’ new store in the July 2019 edition of VM&RD magazine.
As a brand targeting teens, Zalza Teens has a tough challenge at retail capturing the attention of the TG. A new display solution in the form of the Zalza changeable cuboids not only gives the brand a distinct in-store presence, but also makes it convenient for the retailer to manage.