Project Eve redefines elegance with its new SS window
By Mohit Manghani | February 04, 2020
This window concept is executed at pan India level in different locations such as Mumbai, Pune, Delhi, Bangalore, Hyderabad, Bhubaneshwar and Chennai.
Project Eve, the one-of-its-kind women-only apparel and accessories retailing arm from Reliance Retail, has installed a new window showcasing the brand’s exclusive spring collection. Taking cues from Brand’s SS20 launch, the window concept is inspired from blooming spring flowers.
Speaking about the theme behind the display, Unni Augustine, VM head at Project Eve said, “The concept is an abstract take on Spring Summer with a contemporary look. The effort was to scheme the window like an art installation a contemporary take on the high-spirited season.” He further adds “People get excited by creative imagery & concepts and they will certainly not forget an unexpected delightful thought. We tried constructing best spring fashion display by creating an ambiance that supports the occasion, integrating new themes and reflecting seasonal trends in colour palette.”
Adding further to it, Shalu Jain, Visual Merchandising Manager at Project Eve said, “The objective of this display is to highlight that the brand has launched the latest SS20 collections at the Project Eve stores. The window has been designed in a way that makes it look so exciting and inviting for the customers that they can’t resist to check out the merchandise available inside the store.”
The window concept is executed at PAN India level in different locations such as Mumbai, Pune, Delhi, Bangalore, Hyderabad, Bhubaneshwar and Chennai. Throwing light on the various elements used in design, Shalu adds, “We thought of a blooming spring flower uniquely incorporated it in a geometric fashion hence created a self-standing prop structure by MDF with golden brush finished acrylic giving a chic touch to the start of the spring.”
The window’s concept creation has been done by Aarti Shegaonkar and has been carried to perfection under the supervision of Unni Augustine. “Many retailers created spring-summer windows, this season, so we thought to do it a bit differently with a combination of architectural design. It has worked out really well” explains Shalu.
Concept Design – Aarti Shegaonkar & Unni Augustine
Styling – Sanika Pimpale & Manish Ranjan
Vendor – Shreeram Display Systems, Bangalore