“Design firms must drop their comfort zone to take part in evolving world of experiential design” – Nagendra Pratap Singh, Director-Creative Head (Raymond and Colorplus) at Raymond Limited
September 26, 2018
As retail design is taking an experiential turn, often refusing to conform to any set definition, how ready are the design firms in this country? Retail4Growth checks out India’s legendary retail company, Raymond Ltd, which is almost a century old. Nagendra Pratap Singh, Director-Creative Head at Raymond Limited, shares his views.