Founded in 1938, Senco Gold & Diamonds evolved from a family-run jeweller in Eastern India into a multi-format, multi-brand national jewellery brand. Backed by four generations of craftsmanship and deep-rooted artisan partnerships, Senco blends legacy with agility to stay relevant in a rapidly growing jewellery market.

Key Highlights:

• Senco’s growth story of reaching a revenue of over Rs 6000 crore (FY 2024-25) and its plans for the future.
• With a stronghold in Eastern India, the brand plans expansion across the Indo-Gangetic belt and major metros
• Brand positioned as a “House of Design” with multiple sub-brands catering to distinct consumer segments
• Agile store formats tailored to footfall, catchment and demographic needs
• Customization services with designer interaction for bridal and occasion-led jewellery

Biggest challenge: Building strong retail teams and leadership at scale