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13th edition of In-Store Asia opens to new retail hopes and expectations

By Retail4Growth Bureau | June 29, 2022

The 13th edition of In-Store Asia, part of  EuroShop Dusseldorf, was inaugurated today at the Jio world Convention Centre (JWCC) in Mumbai. The there day event starting from 29 June to 1 July, 2022, brings together industry stakeholders and highlight cutting edge ideas in the Indian retail segment through the Expo, the Convention and the VM&RD Retail Design Awards. 

The 13th edition of  In-Store Asia (ISA) from EuroShop Dusseldorf kicked off today at Jio World Convention Centre (JWCC) in Mumbai by Thomas Schlitt, Managing Director at Messe Duesseldorf India Pvt. Ltd; Elke Moebius, Project Director EuroShop and EuroCIS; Satvinder Singh, MD, Satin Neo Dimensions;  Kumar Rajagopalan, CEO Retailers Association of India ( RAI); Surender Gnanaolivu, Senior Consultant - Retail Experience and Lead- Strategy & Development, 4Dimensions Retail Design; Vasant Jante, Managing Director, VJ MediaWorks; and  Surajit Bit, Director - Projects & Marketing Communications, Messe Dusseldorf India Pvt Ltd.

The three day event includes the Expo and the Convention, and culminate with the VM&RD Retail Design Awards and sees the convergence of senior decision makers from the retail eco-system, including brands, retail consultants, retail service and solution providers, store designers, architects and VM professionals.

The Expo, spread over a gross area of 10000 sq meters, includes the Tech Village Pavilion this year, showcasing the latest in retail technology. Another highlight this year is the Materials Lounge in partnership with IIID, which displays the latest materials used by the design community in stores.

A popular attraction at In-Store Asia has always been the VM Challenge and this year is no exception. While the broad format of VM Challenge remains unchanged, it has been tweaked slightly this year with additional levels of evaluation and added flavour .

The 13th edition of ISA comes at a time when the Indian retail business is bouncing back after a long and challenging period of pandemic induced lockdowns and uncertainties. In keeping with this, the  theme for In-Store Asia Convention 2022 is: Reboot, Rethink and Redefine Retail Experience in the post Pandemic times. 

The VM&RD Retail Design Awards 2022, which has received more than 170 entries across 22 categories, will also include the felicitation of the winners of  VM&RD Awards 2020 , which were presented virtually in 2020 in the wake of the Pandemic. 


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