AC brand Voltas unveils new Experience Zone in Delhi.
By Retail4Growth Bureau | March 29, 2023
It is the brand’s 1st Experience Zone in South Delhi, 2nd in the National Capital and 4th in the country.
Voltas Limited, India’s No. 1 AC brand, from the house of Tata’s has launched its new Experience Zone at Lajpat Nagar, in Delhi. It is the 1st Experience Zone in South Delhi, 2nd in the National Capital and 4th in the country. Voltas already has over 250 Exclusive Brand Outlets (EBOs) pan India and has an accelerated expansion plan for the year ahead.
The Experience Zone features a well-designed and visually appealing display of the new range of Voltas and Voltas Beko products. Conveniently located at the heart of the shopping district of the city, this new zone is a state-of-the-art destination providing innovative solutions for air conditioning and air cooling; connected appliances; kitchen appliances like microwaves, dishwashers and refrigerators; smart laundry solutions in washing machines; commercial air conditioning solutions for F&B segment, and water dispensing & cooling solutions for institutions.
The brand had recently launched their exclusive Experience Zone at Prabhadevi, in Mumbai, spread over 5000 sq ft.
Speaking on this occasion, Pradeep Bakshi, Managing Director & CEO, Voltas Limited, said, “We are delighted to announce the inauguration our first Experience Zone in South Delhi with the latest range of Voltas & Voltas Beko products. This unique format of exclusive store enhances customer experience and engagement. And we are happy to bring this experience to our customers of Delhi NCR. As a market leader in the AC category, Voltas has always placed customer centricity at the core of all its offerings. This new Experience Zone is an extension of our promise wherein we would be offering the latest range of Voltas and Voltas Beko products, under one roof."
This summer, Voltas has also launched 51 SKUs of its Voltas Fresh Air Coolers under various sub-categories such as Personal, Window, Tower, and Desert Air Coolers. The new range comprises new models like, Windsor with 4-sided cooling advantage, Epicool with style and ultra-cooling. The Company also strengthened its overall portfolio by introducing 51 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel, and Curved Glass Freezer. In addition to this, the company has also launched 15 SKUs of Water Dispensers, and 27 SKUs of Water Coolers.