ace turtle launches fifth Toys“R”Us® store in India

Technology-native retail company ace turtle has announced the launch ofIndia’s fifth Toys“R”Us® store at Mall of Dehradun in Uttarakhand. This marks a significant step in ace turtle's strategic plan to expand Toys"R"Us presence in India, with a commitment to launching 12 stores in 2024, says the company statement.  

Toys“R”Us® currently has five operational stores in the country, which includes the retail store in Hyderabad, that marked the return of the brand to India last year, the flagship store in Mumbai and two retail stores in Bengaluru.  

Located in the Mall of Dehradun, the new store is spread across 6,000 sq. ft,andoffers an extensive collection of top international toy brands such as LEGO, Hasbro, Mattel, alongside popular Indian brands like Playshifu, Funskool and Winmagic.  

Commenting on the launch, Nitin Chhabra, CEO of ace turtle, said, "We are excited to introduce Toys“R”Us® to Dehradun with the opening of our new store at Mall of Dehradun. This expansive store is more than just a shopping destination; it's a complete recreational hub for children and families, offering a diverse range of toys that appeal to all interests and age groups. We are bringing the iconic Toys“R”Us® shopping experience, a global standard for over 70 years, to India. With the rapidly growing customer base, we see immense potential in organized toy retail here. Our expansion of Toys“R”Us®will also support the Government of India’s 'Make in India' initiative by boosting toy manufacturing within the country." 

Speaking about it, Abhishek Bansal, Executive Director, Pacific Group, said, “The Mall of Dehradun is thrilled to welcome the first Toys“R”Us®store in Dehradun. This iconic brand offers a world-class shopping experience for children and families, and we are confident it will quickly become a favourite destination for both kids and parents. This collaboration perfectly aligns with our commitment to offering diverse and engaging options for our patrons, further enhancing the vibrancy and appeal of the mall.” 

In June 2021, ace turtle entered a joint venture with the Flipkart Group’s Wholesale Entity in India to acquire the license of Toys“R”Us® in India. In March 2023, ace turtle unveiled India’s first Toys“R”Us®retail store in Hyderabad. In December 2023, ace turtle launched the flagship store of Toys“R”Us®at Linking Road in Mumbai which is India’s largest high-street toy store. Subsequently, ace turtle launched two large Toys“R”Us®in Bengaluru.