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Adidas' next generation megastore opens in Mumbai

By Subhro Prakash Ghosh | Vjmedia Works | December 12, 2014

Spread over 2,300 sq ft and two levels, the brand new Adidas outlet is equipped with new fixtures and fittings, new concepts and a new consumer journey.

Adidas, the leading German multinational corporation, opened its first-ever next generation megastore in India at Linking Road, Santa Cruz, Mumbai. Located on a high street, it is one of the busiest shopping streets in Mumbai, surrounded by brands like Being Human, Arrow, Bestsellers, Levi's, Celio, etc. Spread over 2,300 sq ft and two levels, the brand new outlet is equipped with new fixtures and fittings, new concepts and a new consumer journey.

According to Deepak Chakravarty, Head Visual Merchandising, Adidas Group India, "Astonishing 3D concept wall with trefoil logo at the entrance, performance history wall at the first floor, colour changing 3-strip façade, add spark to the brand and store.” The store offers huge range of Adidas merchandise including originals and performance, both as exclusive stores, on the ground and first floor.

"The store has already achieved great results over the first few days of trading and the customers are enjoying the new store and its shopping experience. With the combined efforts of VM , projects, merchandising, COE, and retail team, India market moves forward to create several benchmarks in the coming future,” sums up Chakravarty.

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