American brand New Balance expands in North India with new store at Jalandhar

Boston, MA,  based sports accessories brand New Balance has announced its expansion in the northern region of India with the launch of its first store in Jalandhar, at Model Town Market. 

“The new, multi-story, retail concept offers consumers a dynamic shopping environment, featuring New Balance’s iconic styles like the 1080, 9060, BB550, 2002R along with a host of latest styles. This ensures that the consumers have an elevated shopping experience when they are visiting the new store at Model Town Market,” says the company statement.

Speaking about it, Radeshwer Davar, Country Manager, New Balance India, said, “We are delighted to announce the opening of our New Balance store in Jalandhar. We are a brand with a strong heritage in performance footwear and this perfectly aligns with Jalandhar’s ever-growing athletics environment, making the city a great choice in our expansion journey. This new store allows us to showcase New Balance’s latest collection not only to the city’s sports enthusiasts, but also the next fashion influencers that come out of Jalandhar.”