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Anita Dongre expands presence, opens flagship store in Hyderabad

By Retail4Growth Team | November 17, 2020

The new three storey store is spread over an area of 4000 square feet and houses sustainable luxury brand Grassroot, Anita Dongre bridal couture and menswear, Anita Dongre ready-to-wear, as well as Anita Dongre silver jewellery.

Designer Anita Dongre has strengthened its retail presence with the opening of her first flagship store in the city of Hyderabad at Banjara Hills.

The new three-storey store is spread over an area of 4000 square feet and houses sustainable luxury brand Grassroot, Anita Dongre bridal couture and menswear, Anita Dongre ready-to-wear, as well as Anita Dongre silver jewellery.

Commenting on the store opening, Anita Dongre in a statement said: “Every store is a labour of love but this one is particularly special. It is an ode to craftsmanship in a year that has been particularly hard on Indian craftspeople. I couldn’t think of a better city than Hyderabad with its rich craft culture to create this space in.

Anita Dongre runs flagship stores for her eponymous brand across India and in New York, U.S. The designer launched her eponymous brand in 1995 and has since launched a range of subsidiary brands including And, Grassroot, and Global Desi.

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