Asics opens its biggest concept store in Delhi
By Retail4Growth Team | Retail4Growth Team | September 21, 2020
The two-storey concept store, spread across 1530 sq. ft. on the ground floor and 1098 sq. ft. on the first floor, has FOOT ID TM innovation and a Shop-in-Shop feature.
The Japanese sports accessories brand, Asics opens its biggest retail space at Connaught Place in New Delhi. The two-storey store is built in a total area of 1530 sq. ft. on the ground floor and 1098 sq. ft. on the first floor.
The concept store has FOOT ID TM innovation that will empower customers to find the right pair of shoes. It also houses a SIS (Shop-in-Shop) feature for the tennis fanatics and provides a wide-variety in the product category.
Asics’ new store has been conceptualized with latest designs that strike a balance between the technical aspects of the brand’s products in a plain setting with wooden finishes and warm tone that creates a wonderful in-store effect.
Rajat Khurana, Managing Director, Asics India and South Asia stated, “The new normal has challenged us to constantly strive for growth. With the new Asics concept store, we wish to reinforce our commitment to encourage everyone to adapt to a healthier lifestyle. This is our biggest retail store in India offering our best in class products for varied sports categories. We have started our first store in 2015 and within five years we have established our footprint in India and have great expansion plans for future as well.”