Biba resumes expansion with its first store of 2021 in Bhatinda
By Retail4Growth Team | Retail4Growth Team | January 08, 2021
The new outlet is the first store of 2021 introduced by the brand, and is a great enlargement to the Biba’s radiant existence in Punjab.
The traditional apparel line and lifestyle brand, Biba has set on a journey to continue its offline expansion throughout India. It opened doors to its very first store of 2021 in Bhatinda, Punjab.
The new store welcomes city people with proper notice given to their health, safety and social distancing. Biba’s new outlet is a great enlargement to the brand’s radiant existence in Punjab, joining a host of stores in Ludhiana, Jalandhar, Patiala, Amritsar, Zirakpur and Khanna.
The brand is distinctively focusing on non-metro cities to spreads its wings. It is trying to capture the increasing rural demand for branded clothing and have presently opened stores in Muzaffarnagar, Uttar Pradesh and Thrissur, Kerala.
The brand that was launched back in 1988 in Mumbai, is currently working to enhance its line of products and improve store experience to match with the evolving consumer taste.