Birkenstock unveils new store in Hyderabad

Birkenstock, a German shoe brand, has opened its new store in Banjara Hills, Hyderabad, continuing to deepen its retail footprint across India's key markets. Known for its vibrant retail and lifestyle scene, Banjara Hills brings together the city's most recognised fashion and design addresses, making it a natural home for BIRKENSTOCK's newest store.

Spanning 3216 sq.ft., the new store brings together Birkenstock’s signature silhouettes, alongside its diverse clog universe and closed shoe offering. The store also marks the first Birkenstock store in Hyderabad to feature the 1774 Collection display.

The store offers visitors the opportunity to experience the sensation of walking as nature intended, second only to walking barefoot on natural ground, reflecting the brand's mission to bring the footbed to as many people as possible, no matter their age, background, gender or taste.

Birkenstock has a broad pan-India retail presence, with stores in major metros as well as several Tier 2 cities. Its footprint covers Delhi-NCR, Mumbai and Pune, Bengaluru, Hyderabad, Chennai, Ahmedabad, Chandigarh, Kolkata, Jaipur, Lucknow, Bhopal, Indore, Surat, Dehradun, and Hubballi, among others. The brand has a strong presence in premium malls such as Phoenix, DLF, Nexus, Inorbit, Palladium, Pacific and VR, while also operating select high-street stores in locations such as Linking Road, Brigade Road, Indiranagar, Jubilee Hills, CG Road and Vaishali Nagar.