Blissclub launches flagship Mumbai store at Linking Road

Continuing with its offline expansion spree, Blissclub, the omni-channel activewear brand for women, recently opened their flagship store in Linking Road, Bandra which takes the total count of stores in Mumbai to three.

Commenting on the launch, Minu Margaret CEO & Founder – Blissclub said, “This is our 3^rd store in Mumbai and we have strategically selected Bandra as our location for the first flagship store in Mumbai. Bandra has a high fashion quotient and time and again it has proved its potential as an apt location.  This year, we aimed to foray into Mumbai and we accomplished it by opening 3 stores at 3 different locations in the city to cover the breadth of the market. By increasing our brand's presence and market share along with the product portfolio, we hope to reinforce the high customer loyalty and brand recall we have. We are also further building in the offline space so that we can connect with them in person and deepen their experience with us via product and community events.”

The brand also launched two more new premium exclusive brand stores at Capital Mall – Hyderabad and Apollo Premier – Indore in the month of August. 

To augment its strong e-commerce presence, the company plans on opening close to 20 offline stores by December 2023, across India. The stores will be in malls, highstreets and as pop-ups, as standalone stores or part of multi-brand outlets. Research is also on to identify location and space for retail expansion. There are plans of opening more brand-owned stores in NCR, Pune, Hyderabad, Ahmedabad and other cities as the D2C brand goes omni-channel, informs the company.

“Staying true to the brand, the 1100 sq. feet store at Linking Road, Bandra just like the other stores, will also be a centre for experience for Blissclub customers - where its community of women movers - can come in regularly to meet, interact, and find ways to #KeepMoving,” says the company statement.