Capillary - KPMG alliance aims to offer brands new customer engagement insights

Capillary Technologies (a B2B SaaS platform for customer engagement and loyalty) recently announced its strategic partnership with KPMG in India for loyalty and customer engagement solutions. Focused on delivering AI-based cloud native loyalty and customer engagement solutions to businesses, the partnership will include a certified and trained team of KPMG consultants.

The idea behind the partnership is that in an increasingly changing world, brands are looking for new ways to interact and engage with customers by understanding their ever-evolving behavior, preferences and expectations. The Capillary-KPMG in India alliance partnership seeks to help businesses look beyond discounts, offer differentiated customer experience and keep their customers delighted at every touchpoint.

Anindya Basu, National Managing Partner, Head of Advisory, Clients & Markets, KPMG in India shared,“Organizations are increasingly focusing on innovations in providing a personalized customer experience, and leveraging digital solutions to generate insights, drive engagement and customer growth. Through our alliance with Capillary Technologies, we will together help clients achieve their growth ambitions and drive front office transformation.”

Aneesh Reddy, Executive Director and CEO of Capillary Technologies further echoed the same thought as he said, “Establishing this strategic alliance partnership with KPMG in India has been a major milestone achieved for Capillary. As brands recognize the importance of integrated loyalty and customer engagement solutions, we look forward to leveraging KPMG in India’s deep functional and industry vertical experience to accelerate adoption of Capillary solutions, and together, we will deliver substantial growth to our customers in their loyalty and marketing journey.”