Chicco expands to get closer to new parents

Chicco, the baby care brand which is part of the multinational company, Artsana Group, has announced the strengthening of its presence in India by launching its latest store at Ambience Mall, Vasant Kunj, New Delhi. This new store is part of the brand’s strategic expansion to bring its products closer to parents in metro and mini-metro cities,” says the company statement.

“Ambience Mall, Vasant Kunj, known for its premium shopping experience and diverse retail offerings, provides the perfect setting for Chicco to engage with its target audience – parents who seek the best for their little ones. The new store will offer an extensive range of products across multiple categories,” says the company statement.

“The decision to expand in key urban locations aligns with Chicco’s vision of creating easily accessible spaces where parents can explore thoughtfully designed products tailored to their needs. With a dedicated retail presence, Chicco aims to provide a seamless shopping experience, allowing parents to make informed choices with expert guidance from in-store specialists,” the company adds.

The brand had in December launched its flagship store at Ambience Mall, Gurgaon. 

Speaking about the expansion, Rajesh Vohra, CEO of Artsana India, shared, “Our goal has always been to be present where parents need us the most. Opening a store in Ambience Mall, Vasant Kunj is a step in that direction i.e. bringing Chicco’s world-class baby care solutions to one of Delhi’s most premium retail destinations. We want parents to not only find the right products for their children but also experience the thoughtfulness and innovation behind every item. From newborn essentials & travel gear to everyday baby care, our new store will offer a curated selection that meets the growing needs of modern parenting.”