Croma opens its door at Growel's 101 Mall in Mumbai

Consumers durables and electronics chain from TATA Group, Croma, opens a 10,730 sq ft store at Growel’s 101 Mall at Kandivali in Mumbai. The store takes up the ground and the first floor of the mall to retail over 200 brands with more than 6000 gadgets. Today, Croma has about 98 stores in 25 cities in India.

Announcing the launch, Ritesh Ghosal, CMO, Croma (Infiniti Retail Ltd.) said “We are extremely excited to launch our second store in Kandivali, with this store we get the perfect opportunity to come closer to one of our most important catchment. It has been our endeavour to enhance customer experience, and with this store we aim to take it to the next level.”

Vikas Shetty, Mall Head, Growel’s 101 Mall, said, “We are delighted to house this new Croma store since it is one of India’s largest specialty consumer electronics store. It is known to bring the best of both private label and branded products under one roof, thereby delivering varied choices and best-in-class quality coupled with an exciting experience to our consumers. Our customers have also shown a positive response and we are sure that the new store will herald a new retail experience for our loyal consumers.”