Dairy Day expands its presence, enters Andhra Pradesh
By Retail4Growth Team | February 12, 2020
With extensive presence in Karnataka, Tamil Nadu and Maharashtra, the Ice cream brand has entered Andhra Pradesh as part of its expansion.
Ice cream brand Dairy Day, with a strong presence in Karnataka, Tamil Nadu and Maharashtra, has entered Andhra Pradesh market. The brand will be available across 2,000 outlets in most of the districts.
MN Jaganath, Co-Founder, Dairy Day, said that this move is an important step for the company as it works towards establishing a pan India presence. “The State has a vibrant and growing market, with immense potential for the FMCG sector. India currently is the fastest growing ice cream market in the world, at 13-14 percent CAGR,” he added.
“The industry is expected to touch ₹30,000 crore over the next five years. We at Dairy Day believe in providing value for money products that appeal to young and old alike,” he said.
The brand currently offers a variety of cups, cones, sticks, tubs and other novelties, and manufactures and supplies approximately 150 products in over 30 flavours including vanilla, strawberry, chocolate, pista, butterscotch and mango, among others, along with its own unique flavours such as Paan Twist, Rajbhog, Gulab Jamun, Gajar Halwa, Rose Kulfi, Ice-cream Cake and Ice-cream Sandwich.