DLF Mall all set to roll out ‘ACTIVE NOIDA’ initiative
By Retail4Growth Bureau | April 21, 2022
ACTIVE NOIDA is a platform aimed at encouraging active outdoor lifestyle among the citizens of Noida, and the first edition of the initiative will commence on the occasion of World Earth Day on 22nd April, with a plantation drive across different parts of the city.
In another classic example of malls becoming community spaces, DLF Mall of India, is all set to introduce ACTIVE NOIDA, which it says is a “one of its kind platform to reclaim the active outdoor lifestyle of its customers for recreation, health, happiness and connection”.
The first edition of ACTIVE NOIDA will commence on the occasion of World Earth Day on 22nd April with a plantation drive across different parts of the city. In addition to this, a 15 km Cyclothon will be organized in the first week of May encouraging the use of non-polluting vehicles and building awareness about the need of a safe traffic environment for cyclists in the city. As part of the programme, calendarized activities will be hosted at DLF Mall Of India, Noida throughout the year.
The idea is to reclaim the active lifestyle with carefully curated outdoor experiences catering to all age groups such as Marathons, Rides, Fitness Sessions, Reading Clubs, Co-curricular Activities/Hobby classes for children, Art Workshops, Jamming Sessions, Dance classes and more. With an aim to contribute to the development of the city, the programme will also organize various volunteering events such as plantation drives, trash upcycling, cleanliness drive and more. Additionally, the programme will be offering exclusively designed modules and activities for senior citizens and differently abled citizens.
Commenting on the new initiative, Manish Mehrotra, VP and Centre Head, DLF Mall of India said, “DLF Mall of India, has been at the forefront of offering an unparalleled retail experience to its patrons. Since its inception, it has envisioned providing a holistic customer journey and continues to offer its visitors exceptional service. With our customer first approach, we strive to make the property’s portfolio in adherence to preferences of the audience, catering to all age groups. Active Noida is one such step, aimed at encouraging residents to adopt an active lifestyle by exploring and engaging in a variety of outdoor activities with a focus on holistic living. It brings us delight to provide newer experiences to our customers without compromising on their health or safety.”