Dyson 1st Gujarat Demo store all set to offer immersive brand experience

Dyson India has announced the opening of its Dyson Demo store in Gujarat. Located inside the Palladium Mall, which is known to be Gujarat’s largest premium luxury mall, this new immersive space is Dyson’s first demo store in the state. It’s a part of Dyson’s global drive to grow its direct-to-consumer retail ambitions. 

The Dyson Demo store will be home to Dyson’s full portfolio of key technologies, helping customers explore, and better understand how Dyson technology works. This space will enable customers to experience Dyson technology with demonstration zones and interactive displays that show the machines at work. From showing the effectiveness of Dyson vacuums on different floor types and debris (from cereal to feathers to confetti) in a ‘real-life’ setting to air quality demonstrations that show real-time indoor air quality data, to Dyson styling stations where shoppers can have their hair styled with the latest Dyson technology. Owners and shoppers can now have an uninterrupted, hands-on experience, leading to the ultimate “try-before-you-buy” retail experience in real life settings, shares the company statement.

“At Dyson, we believe that a first hand experience of our machines helps consumers to better understand our technology. This is our first Dyson Demo store in the state of Gujarat.  We will now be closer to our consumers and the store will provide a unique retail space to explore, test and experience our proprietary and latest technology. Our trained Demo Experts are looking forward to assisting our consumers in Ahmedabad,” said Ankit Jain, MD Dyson India, speaking about the new demo centre.