Fast fashion brand Powerlook expands footprint in Central India

Fast fashion brands are fast tapping the offline retail mode, especially in tier 2 and 3 cities, to get closer to their customers. Powerlook, the fast fashion brand, recently announced the opening of a new flagship store in Phoenix Citadel Mall, Indore. The brand says it is gearing up to open stores in Hyderabad, Chennai, Surat, Vadodara, and Bengaluru by March 2025.

“Keeping the growing demands of young Indians in mind, Powerlook has cemented its place in a strong foothold in Mumbai and Pune now the brand is proving to be a game-changer by opening its 8th flagship store in Indore,” says the company statement.

Raghav Pawar, co-founder of Powerlook said, “Powerlook has made its presence felt in high streets and malls and has become a rapidly growing brand as it offers the perfect balance of functionality and fashion. By setting up an exclusive store in Indore, known for its rich cultural heritage and youthful energy, we’re thrilled to enter the market with the trending and versatile collection. 10% of market revenue comes from Madhya Pradesh (MP). We’re expanding to Indore as part of our tier ll growth strategy, driven by the high demand for our products in the city.”