Free & stylish: The vibe that Rareism brings to its new Goa store

Rareism from the House of Rare, the womenswear brand, is at it again – expanding its retail footprint. The brand, which recently launched its fourth store in Hyderabad, has announced the launch of its first store in Goa, at Chogam Road, Porvorim.

According to the brand, the design of the 1,200 sq ft store keeps things clean and sharp, with crisp white walls that make the clothing's colors, textures, and fabrics stand out.

“Well-placed fixtures, open layouts, and targeted lighting create a peaceful setting where shoppers can take their time discovering each piece. It's a welcoming spot that captures the assured vibe of the women who wear Rareism, shares the company.

The store displays the Spring Summer 2026 collection mixed with festive and winter picks. "Choosing Goa was instinctive, like a natural extension. The Rareism woman embodies freedom, confidence, and a modern sense of style, qualities that resonate deeply with Goa’s spirit. Opening a store here allows Rareism to connect with a community that already lives and breathes the values we design for," said Abhishek Srivastava, Chief Brand Officer, Rareism.

“This store brings the brand directly to a community that embodies the spirit woven into every design,” adds the company.