From one room operation to retail powerhouse – WaveRider’s success journey

Behind every successful retail experience lies the committed effort of players who masterfully craft the right store solutions. These are industry players who chart the success path through sheer grit and perseverance. The story of WaveRider Marketing Solutions is certainly one of passion, perseverance, and progress. What started in 2012 as a one-room operation in Shahpur Jat by Naren, later joined by Hari as Co-founder, has today grown into a nationwide retail solutions leader with 150+ experts across two offices in India.

From its humble beginnings, WaveRider has consistently innovated and executed some of the most iconic retail projects in India. “Our ability to provide 360° turnkey solutions – covering design, development, and installation – has made us a trusted partner for top global and Indian brands,” says the team.

With decentralized production partnerships, the company delivers cost-effective, high-quality solutions across India.

Pioneering Retail Excellence

Some of the landmark projects executed by the company, that set industry benchmarks include:

• KIA Motors – The company executed the first Pilot Showroom & Service Center for KIA Motors in India. Their journey with KIA began by developing their first-ever approved fixture developed.
• MI India – WaveRider’s capability was recognized by MI India when they became a participant vendor for the Guinness Book of World Records, rolling out 80-100 outlets per month and currently executing 200 SIS units per month.
• Samsung India – The company developed and installed Samsung India’s first-ever GDS (IM) & GSI (CE) store, setting new standards in consumer electronics retail
• True Religion – The company was the first to introduce True Religion stores in India, and since then have been executing all their retail spaces.
• Iconic – WaveRider successfully completed two stores - 2,0000 sqft turnkey retail project for the brand, and in the same same quarter handled everything, from interior fit-outs to final store handover.
• Carrier Midea – From design conceptualization to execution, WaveRider has been managing their EBO setups and AMC services since the start.

The WaveRider Edge – Design, Develop & Install

Design

The team at WaveRider creates immersive and impactful retail experiences, covering retail design, branding, visual merchandising, graphics, POS displays, pop-ups, events, and branded spaces.

Develop

WaveRider’s expertise goes beyond aesthetics. They offer a complete turnkey solution, including branding communication, multi-channel design, CAD planning, prototyping, sampling, and site surveys.

As the company points out, “Great design is just the beginning. Our turnkey approach means we manage everything from branding communication, multi-channel design, CAD planning, prototyping, sampling, and site surveys. Our in-house expertise ensures that every project moves seamlessly from concept to execution.”

Install

Bringing designs to life with expert fitters and project managers ensuring smooth execution, whether it’s a flagship store, a multi-location rollout, or a retail rebrand, is another specialty of WaveRider.

The company also believes that execution, particularly last-mile execution, is where their expertise truly shines through. “We have a dedicated team of installers and fitters who ensure that every project is executed flawlessly, on time, and within budget. Whether it’s a small retail kiosk or a multi-store nationwide roll-out, an international retail giant or an emerging brand, we provide comprehensive installation services, including assembly, logistics, and on-ground support,” the team points out.

A Global Vision with Local Expertise

They further add that in the last 6 years since they have started manufacturing furniture, the company has put in place systems to improve work at each step following global standards.

In addition to installation, WaveRider also offers managed storage solutions, ensuring that clients have access to safe and organized inventory management. This allows brands to scale their retail operations efficiently, without the hassle of handling logistics themselves.

The company also provides strategic insights into market trends, customer behaviors, and retail innovations, helping brands optimize their retail presence. By integrating cutting-edge technology and high-quality materials, WaveRider creates durable, scalable, and cost-effective retail solutions.
Further, hosting Korean delegates in their Delhi office and managing projects across diverse industries has reinforced the company’s position as a leader in turnkey retail solutions.

Summing up the journey, the company explains, “At WaveRider, we are not just building stores – we are shaping retail experiences. Our journey from a single room to a powerhouse of retail solutions is a testament to our dedication, expertise, and innovation.”

Look up www.waverider.in

*This is a Marketing Initiative