From signage to AI - LPFLEX charts new paths

Signage major LPFLEX has recently expanded its offerings to include AIbased solutions, a move that reflects the company’s clear response to new client needs and the accompanying push to scale up.  

LPFLEX, which carries a legacy of over 100 years in the signage and graphics space, recently added AI to its basket of offerings. 

Speaking about the initiative, K.Madhavan, Managing Director- LPFLEX - MENA & India, recently told Retail4Growth in an exclusive interaction, “Moving from signage to AI was a natural progression as we have always been a tech-driven.AI is a need of the hour for most businesses today as it takes away the cost of manpower training. In fact, manpower is one of the more critical challenges for many businesses today.”  

The company’s foray into AI was thus driven by a clear identification of market opportunity. It focuses on developing industry specific AI solutions, which include immersive holograms for different categories of brands and interfaces.    

The company's move is also a demonstration of company’s thrust on offering complete solutions As Madhavan explains, offering complete solutions entails leveragingits diverse in-house capability to deliver a comprehensive range of services,backed by efficient processes. It also means taking a broad, strategic approach to things – whether in terms of looking at branding as something beyond letter-making or at design as something bigger, backed by precise engineering.  

LPFLEX, whose products and solutions encompass wayfinding, signage, visual solutions, digital screens and hardware solutions catering to diverse industries including retail, hospitality, government, public infrastructure, education, entertainment etc, boasts of in-house capability across diverse areas.       

Elaborating on this, Madhavan says, “We don’t outsource anything, every capability is in-house - whether it is civil/mechanical/electrical engineering or design. This is why we are able to take up and execute large scale projects like navigation towers – services that cannot be rendered by small companies. We go beyond production and manage projects end to end.”   

LPFLEX, which began its journey in 1923 in Sweden and moved to Germany in 1959, today has offices across multiple locations including Sweden, Germany, Holland, Dubai and India. The company has managed to carve a distinct positioning for itself over the years and command a loyal and global clientele. Much of this stems from having adapted to new market needs and accordingly innovate. An example is the way the company’s products have evolved over the years - from vinyl stickers to LED signage and digital/AI solutions. As Madhavan says, “We made the first 35 mm signage way back in ’95 when it was unheard of. Today 35 mm is the maximummall standards. In a sector that is unorganised and a market that is price driven, we make sure there are compromises.”   

LPFLEX, that has always been rooted in quality-centric vision, is a clear example that adapting and innovating in tune to market changes is inevitable for any business, no matter how big it is. Businesses that manage to do this successfully are those who drive the necessary organisational changes in order to transition to the next level and strengthen their leadership position.