HG Graphics to develop kinetic window infrastructure
By Satarupa Chakraborty | April 09, 2019
The company is building infrastructure for end-to-end solutions for kinetic window executions.
Delhi-based props, signage and VM display manufacturer HG Graphics is now focusing on developing the end-to-end infrastructure building for kinetic windows. The company has already executed static and kinetic windows for brands like Lifestyle, The Collective, CaratLane and many more. HG has also recently developed their capacity for non-PVC based signage materials, given the ban on flex materials in major parts of South and West India.
Talking about these latest developments, Harjee Gandhi, Director, HG Graphics, said, “Kinetic is the future of VM and windows for all categories of brands, specially fashion. Although there has been resistance towards them due to the expensive execution, many leading brands are now opting for kinetic windows as crowd-pullers. Keeping this need in mind, we are currently investing in machinery and manpower in motion sensor capabilities and other electronics required to execute kinetic windows single-handedly. Moving into non-PVC materials for signage was the need of the hour and we launched our products in the recently-concluded In-Store Asia 2019.”
Looking to depict the creative aspiration in the most accurate way in retail design & VM, these props can be produced with lesser effort and cost.
Primarily a graphics and signage manufacturer, HG started its 3D props business later last year. The company will soon start manufacturing 3D printed POS displays.
CaratLane’s Noor-e-Kashmir window brings a piece of the idyllic valley featuring the boat ride experience of the fabled Dal Lake. The window has both static and kinetic versions.