HIFFIN opens experience centre in New Delhi

HIFFIN, one of the recognised names in the photography and videography accessories segment, has launched its new experience centre in New Delhi. The experience centre is unveiled at Future Forward, Lajpat Nagar in South Delhi. This marks another step in strengthening its presence in the camera accessories segment.

The experience centre has been designed to allow creators, photographers and customers to explore and interact with Hiffin products in person. Visitors can now get a closer look at Hiffin products, understand their functionality and experience different setups before making a purchase decision.

The experience centre includes products across different categories used by photographers, videographers and content creators. The store also serves as a useful space for new-age creators and millennials looking to begin their journey in photography, videography and content creation.

Overall, the idea behind the initiative is to create a more practical and interactive experience for users who prefer understanding products physically before using them in their creative workflows.

“A large part of the creator community today discovers products online, but many users still want to experience them in person before making a decision,” said Vikas Sehgal, Managing Director of Hiffin. “With this experience centre, we wanted to create a space where people can directly interact with our products and understand how they fit into different setups and styles of content creation.”

Hiffin also plans to use the space for demonstrations, product interaction and community engagement activities going forward.