Home lifestyle brand Orange Tree’s new flagship store in Hyderabad celebrates craftsmanship

Home lifestyle brand Orange Tree has made its brick-and-mortar debut in the city of pearls, Hyderabad, with a flagship store that reflects the brand’s focus on creativity, sustainability and craftsmanship.

Spread across4,000 sq. feet, the store reflects a contemporary aura, while being rooted in tradition. An eye-catching, impressive Jodhpur stone façade welcomes its visitors with a nudging reminder of the origin of the brand.The large format of the store has easy-to-browse and artistically styled displays, with distinctive wooden partitions creating niches and privacy. The play of warm light, filtering through its tall windows adds to the desired ambience. Each display of the brand collection narrates a complete story, with complementary accessories and colours, while the ample natural light lets the pieces do the talking, as shared by the company.

“Hyderabad is a city that has always inspired us, because of its architectural heritage and rich history of craftsmanship and now an IT hub. Our new haven is an ode to the cosmopolitan homeowners allowing holistic visualization of our various home styling concepts," says Gaurav Jain, Founder, Orange Tree.