IKEA taps Gujarat market with online store and shopping app
By Retail4Growth Team | June 07, 2021
The Swedish retailer has announced the launch of its mobile shoping app and e-commerce offer for consumers in Ahmedabad, Surat, and Vadodara.
Swedish home furnishings retailing major IKEA has announced the launch of its mobile shoping app and e-commerce offer for consumers in three cities of Gujarat namely Ahmedabad, Surat, and Vadodara.
Customers in these three cities can now buy IKEA products using the app or order online via the brand website offering nearly 8,000 products, according to a statement. Last month, IKEA had launched a shopping app in India, expanding its omnichannel approach in the country. The company is reportedly building stronger digital capacities and looking to expand to more cities to meet 100 million people in the coming years.
IKEA India Country Commercial Manager Kavitha Rao is reported to have said, "We will offer the full range of IKEA products and solutions for every part of the home including bedrooms, kitchen & dining, living, outdoors, workspaces etc..."
IKEA will deliver to all pin codes in these three cities. Deliveries can be arranged to most locations within 7 days of placing the order.