INSYNC Shop Fittings to showcase the power of next-gen retail solutions at DDX Asia 2026

INSYNC Shop Fittings, the leading retail fit-outs and solutions company of SAFE Enterprises, will be showcasing its future-ready retail infrastructure solutions at DDX Asia 2026.

For Huzefa Merchant, Founder of INSYNC Shop Fittings, meaningful retail technology emerges only when buyers, sellers, and designers are aligned at the same table. “Retail tech only works when it’s built with the realities of retail in the room,” he says. “Buyers know what’s breaking on the floor, sellers know how to engineer the fix and designers know how to translate solutions into the design itself.”

This philosophy is precisely what INSYNC brings to DDX Asia, as the company prepares to showcase its next-generation electrified shopfitting solutions: Ingrain and Evolv.

Ingrain is where architecture meets electrification, and form disappears into function. Designed for retailers, designers, and visual merchandisers who demand uncompromised aesthetics with integrated performance, Ingrain delivers a display system that is seen only in its impact, never in its mechanics. 

“At its core, Ingrain is an electrified structure engineered for seamless, continuous merchandising, while keeping its mounting hardware entirely out of sight,” Huzefa explains. “It has the ability to be ingrained directly into solid wood and wooden blocks, creating a harmonious integration between technology and natural materials. The result is a pure visual plane, empowering displays to shine while technology works silently beneath the surface.”

Evolv, on the other hand, is built around adaptability as a core business advantage. Moving beyond conventional modularity, Evolv introduces electrified flexibility through ultra-sleek aluminium tracks that carry power exactly where it’s needed. Shelves, lighting, digital signage, rails, and accessories snap into place effortlessly – no power tools, no clutter, no structural limitations. From fashion boutiques and wine stores to beauty, lifestyle, eyewear brands, airport kiosks, and high-street retail, Evolv supports a wide spectrum of formats with future-ready agility.

DDX Asia 2026, scheduled for 12–13 February 2026 at the Bombay Exhibition Centre, Mumbai, will bring together global technology providers, solution architects, media owners, and buyers from the digital display industry, creating a shared space to connect, explore new products, and collaborate on future opportunities.