iNvent returns to Moti Nagar, Delhi, with a new Apple authorised reseller store

iNvent has expanded its presence in Delhi NCR with the launch of a new Apple Authorised Reseller (AAR) store in Moti Nagar, marking a return to a location the brand was associated with nearly a decade ago.

Located on the ground floor of DLF Mid Town Plaza, the 900 sq. ft. store is positioned to serve one of West Delhi’s fast-evolving residential and commercial catchments, where access to premium tech retail and guided purchase experiences has remained limited.

Moti Nagar today sits at the intersection of new luxury housing, emerging commercial hubs, and a growing base of young professionals and business owners. With DLF Midtown and surrounding developments reshaping the area, iNvent sees an opportunity to bridge a clear gap not just in product availability, but in how Apple devices are experienced and purchased. Interestingly, the brand had a footprint in this area as early as 2013, making this launch something of a full-circle moment.

The store offers the full range of Apple products, including iPhones, MacBooks, iPads, Apple Watch, AirPods and Apple Original Accessories. But the focus is clearly on experience, where the customer can access Hands-on product demos, Apple-trained experts for guided purchase decisions, assistance with device setup, data transfer, and troubleshooting, multiple affordability options including instant cashback, no-cost EMI and financing. The idea is simple to move beyond transactional selling and create a space where consumers can explore, understand, and make informed decisions.

“This launch is special for us because Moti Nagar is where our journey had roots nearly a decade ago,” said Swarn Bajaj, Founder & CEO of P3S Ventures Pvt. Ltd. “Coming back here, at a time when the neighbourhood is transforming into a premium residential and commercial hub, feels like a natural progression. At iNvent, we are not just opening stores; we are building spaces where people can truly understand and experience Apple products before they buy. For us, it’s about combining accessibility with the right guidance, so customers can make confident choices."

With this launch, iNvent continues to build a retail model that makes premium technology more approachable through guidance, affordability, and a stronger on-ground presence.