Jockey opens 1000th exclusive brand store
By Retail4Growth Bureau | October 12, 2021
The launch at Vishakhapatnam in AP is in line with the company’s focus on further expanding its retail network in the country across both urban & rural markets
Page Industries, India’s leading apparel manufacturer and the exclusive licensee of Jockey and Speedo in India, announced the launch of Jockey’s 1000th exclusive brand store (EBS) in India at Vishakhapatnam. The launch earmarks a significant milestone in the network of exclusive Jockey stores which have grown consistently since the launch of the first store in Bangalore in 1995.
With this launch, Jockey has further expanded its retail network as it focuses on deeper penetration for accelerated growth in the country. The new store launch highlights the significance of the traditional retail network spread for Jockey as the company simultaneously focuses on expanding its online presence.
Speaking on the occasion, Ganesh V S, Executive Director and CEO, Page Industries, said, “Since its foray into the India market, Jockey has always strived to enhance consumer experience and build a strong brand connect with customers and the exclusive brand stores are a testament to that unwavering focus. The experience of the Jockey way of life at these outlets along with Jockey’s trademark comfort and quality have played a decisive role in driving consumer preference for our products. We continue to expand our network of exclusive branded stores across urban and rural centers, while simultaneously exploring newer formats of retailing including online platforms as we continue on our growth journey in the country.”
Since its launch in 1995, Jockey’s exclusive branded store network has evolved from small standalone stores to exclusive outlets catering only to women or children. Present in high footfall areas including malls and high streets across 350 towns, the network of exclusive Jockey brand outlets today reflects the expanded range of offerings across customer segments including men, women and kids. These outlets branded as Jockey store, Jockey Woman and Jockey Juniors give consumers the convenience of exploring the entire range of Jockey products across various apparel categories, all under one roof.
“Jockey has always continued to capture the consumers imagination right from its inception, catering to both the functional and aspirational needs of the entire family, offering premium quality innovative products, value for money proposition and establishing its leadership position in every product segment & every channel that it operates in. The journey of Jockey retail has been full of successful milestones and has continued to gather pace as it progressed over the years,” said Rahul Shukla, Chief Retail Officer (CRO) Jockey.