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Kinder Joy and Minions tie-up to create a world of fun for kids

By Nabamita Chatterjee | Vjmedia Works | July 14, 2015

The new limited edition of surprises in Kinder Joy will give children the chance to assemble and collect these Minion surprises with Kinder Joy.

Ferrero's Kinder Joy has associated with Universal Studio for its upcoming movie,'Minions', and the association will see the introduction of the adorable yellow Minion characters as surprises in Kinder Joy. The limited edition Minion characters as surprises will be made available from July until September 2015 in all the modern trade and retail outlets across cities of Maharashtra namely Mumbai, Pune, Nashik, Nagpur, Aurangabad, Satara, Kolhapur and Solapur.

Anita Dewan, Vice President - Strategic Marketing for Kinder Joy, Ferrero India said, "Kinder Joy has been consistently bringing varied surprises for children and associating with the movie,'Minions' was a strategic decision to create a world of fun via surprises for children. We are positive that the Minion characters will be loved by children and they will treasure their collection.”

This will give children the chance to assemble and collect these Minion surprises. Each surprise toy will have a unique playability feature and there will be a total of 11 new surprises in this new limited edition of Kinder Joy. For boys there will be a wide choice of surprises in Kinder Joy namely Dracula, Lava Kevin, Napolean and Pirate. For girls there will be another set of a wide choice of surprises namely Caveman, Guitar Stuart, Jurassic and King Bob.

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