KISNA plans rapid retail expansion across India
By Retail4Growth Bureau | July 19, 2022
Giving a sneak peek of the proposed KISNA store design with a 3D walk-through of the franchise model, as part of its 18th anniversary celebrations at Kisnaya 2022,KISNA Real Diamond and Gold Jewellery revealed that it aims to further strengthen associations with new and existing retailers throughrapid franchise expansion across India in the near future.
KISNA Real Diamond and Gold Jewellery, from the House of HK, one of the world’s largest diamantaire and suppliers to marquee retailers, celebrated its 18th anniversary at Kisnaya 2022 and as part of the occasion, unveiled its new identity encapsulating its vision of making real diamond jewellery accessible to all Indian women, while also announcing its plans to open more franchise stores. Giving a sneak peek of the proposed KISNA store design with a 3D walkthrough of the franchise model, the brand revealed that while it has a distribution-driven model, it aims to further strengthen associations with new and existing retailers throughrapid franchise expansion across India in the near future.
The clean new logo of the brand symbolizes the trust that the brand commands while the flourish represents the new codes of feminine grace and strength, says the company statement.
Speaking about the new logo, Ghanshyam Dholakia, Chairman and Co-Founder, KISNA Real Diamond and Gold Jewellery, said, “KISNA’s new identity is yet another milestone on our journey, marking its entry into a new phase of growth. It reflects all the values that have been at the core of our business philosophy, vision and direction in which we aim to grow. As we strive to adapt and embrace the changing times, consumer preferences, and trends, the new identity and logo is a potent way to become a powerhouse in the domestic market.”
Parag Shah, Director, KISNA Real Diamond and Gold Jewellery, further added, “With an aim to be the preferred diamond and gold jewellery partner in our consumers' lives, we will be focusing our efforts on accelerating expansion through our franchise model. In the digital age, we are improvising and further building our online presence as well, to be more relevant to the consumers. We hope to further increase our consumer base and enhance customer experience, making KISNA the one-stop solution to fulfill their aspirations.”