Legrand India announces its first experiential centre in Uttarakhand
By Retail4Growth Bureau | April 01, 2019
Through Innoval, the company plans to engage with professionals like Architect, Builders, Contractors, Government departments, retailers and electricians.
Legrand India, a global leader in electrical and digital building infrastructure inaugurated their state-of-the-art experience centre Innoval in Dehradun on Wednesday.
Innoval will host its India group company products – Legrand, Numeric & Valrack. Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia, Dubai.
It made its first-time entry in the Asia Pacific region with its launch in Mumbai followed by successful launches in Ahmedabad, Lucknow and Bangalore respectively.
Through this Innoval in Dehradun, the company plans to engage with professionals like Architect, Builders, Contractors, Government departments, retailers and electricians. The company is conducting in-house seminars with various trade and architecture bodies.
“Dehradun has emerged in a big way in the last couple of years. It is a land of opportunities. The real estate segment in the state is booming. There are also big industries and brands which have set up shops here,” Samir Kakkar, Sales Director, Legrand India said in a statement.
He added, “With our launch in Dehradun, we plan to reach out to our customers and business partners in Dehradun. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade.”
The design approach of the Innoval centre is based on the concept of designeering. The store has all the technicalities of engineering but the company has put forth in an intuitive and easy to understand communication system. It also features interactive product displays, fully automated experience, educational infographics and minimal visual language. According to the company, Innoval has been designed to provide its customers with a hands-on experience that will help them make an informed choice.
Legrand is world’s leading electrical and digital building solution provider company with global turnover of 5.5 billion Euros.
Named Legrand Studio, the outlet is the company’s first in the Asia Pacific region