Levi’s new Next-Gen store in Kolkata combines brand expression with experience

Levi’s® inaugurated its new store at South City Mall in Kolkata.

With a significantly larger footprint, the new store brings the best expression of the Levi’s® brand to life, which features an elevated experience, premium collections and the Levi’s® Tailorshop.

Spread across 5800sq ft, the brand cements its presence in the region with its store based on the Next-Gen concept. Designed to offer consumers an authentic, compelling and immersive expression of the Levi’s brand, the NextGen stores bring the best of the brand to consumers with a lighter, modern take, allowing consumers to explore the store and its range of products, said the company statement.  

“Kolkata is known for its artistic flair and for being one of the more fashionable cities in India, and we are excited to introduce our latest iconic store in this vibrant city. Strategically located in South City Mall, the new store will feature our premium collections as well as personalization services via the Levi’s® Tailorshop. It perfectly illustrates how we continue to elevate brand experiences across our stores in the region,” said Amisha Jain, Senior Vice President and Managing Director of South Asia-Middle East and Africa, Levi Strauss & Co.

Located inside one of the city’s premium malls, the store will feature the brand’s most popular  products.