Levi’s® new store @ Oberoi mall the largest in a mall space in India
By Retail4Growth Bureau | June 20, 2022
The recently inagurated Levis store at Oberoi mall in Mumbai,spread across about 3,798 sq ft, is the largest store opened in a mall space in India, and houses the brand’s signature Tailor shop experience.
Denim giant Levi’s® inaugurated its new store at Oberoi Mall in Mumbai on June 10, 2022. The new store is the largest store opened in a mall space in India, says the company statement.
The company informs that the store design follows the new fleet of the NextGen store format that enables consumers to immerse themselves in brand experience across customization, fit & style. With an inventory assortment of all the premium collections and collaborations, the store is spread across about 3,798 sq ft and houses its signature Tailor shop experience.
“At the heart of the Oberoi Mall, this store lays foundation for upsizing Levi’s® in a new avatar in a big way in a city that ideally defines fashion trends in this country. The success of this store will pave the way for more such stores to open in Mumbai and will help position the brand in a different light than how it is perceived now, where consumers can make their Levi’s® pieces truly their own with patches, embroidery, paneling, and distressing,” says the company statement.
Speaking on the launch, Sameep Pathak, CEO – Mall, said, “We are excited to have the newest flagship store of Levi’s launched at Oberoi Mall, which is not only the largest store in the country but also offers its signature Tailor shop experience. The addition of this denim giant will definitely boost the casual offerings at the mall. It has always been our endeavor to bring in the best of the renowned brands At Oberoi Mall and to further provide a holistic shopping experience to our customers."